The U.S. Golf Association and R&A on Feb. 1 sent letters to equipment manufacturers the ruling bodies say addresses “Areas of Interest’’ regarding distance. Those are: The potential use of a Local Rule that would specify the use of clubs and/or balls intended to result in shorter hitting distances. This would enable committees conducting competitions […]
Category: Golf Equipment
Club Champion Gets new CEO
Custom club fitter Club Champion has re-shuffled its top management, including the addition of a new Chief Executive Officer and Chief Stores Officer. Based in Chicago, Club Champion is a national club fitting and building company headquartered, currently with 80 fitting studios in major markets across the country. The company plans at least 12 more […]
Tech Talk: Bryson deChambeau brings together Cobra Golf and SIK Golf
SIK Golf and Cobra Golf have signed a long-term partnership that will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021. This partnership, […]
The Sound and Speed of Mizuno’s new ST Driver Series
It’s that time of year when a plethora of new drivers hit the market. And as usual, one or two stick out more than the others. Among the ones I’m looking forward to most hits retail in February – the Mizuno SR Series. The ST-Z and ST-X drivers each follow Mizuno’s highly acclaimed St 190 […]
Golf Datatech reports record 2020 increases in rounds played, retail sales
Golf Datatech, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today unveiled the 2020 National Golf Performance Report, a first-of-its kind annual report analyzing rounds played and retail equipment sales in the U.S. Golf Datatech’s report indicates rounds increased 13.9% and equipment sales increased by 10.1 percent […]
Bridgestone Golf debuts e12 CONTACT ball for Feb. 26 delivery
By Steve Pike COVINGTON, Ga. – Bridgestone Golf’s new e12 CONTACT will be ball will be available Feb. 26 at a street price of $29.99 per dozen. Bridgestone Golf says the true breakthrough in the e12 CONTACT design is the new CONTACT Force dimple, which features a “unique structure’’ with a raised area in the […]
PerfectMotion introduces PerfectMotion Performance Index
PerfectMotion has upgraded its user experience in its A.I.-powered, motion training mobile app by introducing the PPI, PerfectMotion Performance Index. PPI, according to the company, is a numerical measure of motion efficiency from 0 to 100. As golfers work with the app toward the goal of repeatable, efficient body motion with every club, their PPI scores help […]
Club Champion opens in three new markets
Custom club fitter Club Champion has opened three new fitting studios – in Memphis, TN; Jupiter, Fl; and Bradenton, Fl. Each of the stores are open and accepting fitting appointments. Club Champion fits, sells and builds custom golf clubs using brands that include Callaway, TaylorMade, Titleist, Cobra, Fujikura and Golf Pride. The new studios […]
Bridgestone Golf’s latest e6 ball available in February
Bridgestone Golf’s latest version of its e6 ball line will feature what the company says is a with larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance. The two-piece ball will be available beginning Feb. 26 at a retail price of $21.99 per dozen. The new design, according to […]
Wall Street’s late-year Bull Run on golf stocks
Golf industry stocks continue to receive late-year interest on Wall Street. Titleist/FootJoy parent Acushnet Company and Callaway Golf today each hit 52-week highs. The Acushnet Company traded as high as $41.17 before closing at $41.04; Callaway reached a high of $24.49 before it closed at $24.24. The high-water marks could reflect a strong overall market, […]