PerfectMotion has upgraded its user experience in its A.I.-powered, motion training mobile app by introducing the PPI, PerfectMotion Performance Index. PPI, according to the company, is a numerical measure of motion efficiency from 0 to 100. As golfers work with the app toward the goal of repeatable, efficient body motion with every club, their PPI scores help […]
Category: Golf Equipment
Club Champion opens in three new markets
Custom club fitter Club Champion has opened three new fitting studios – in Memphis, TN; Jupiter, Fl; and Bradenton, Fl. Each of the stores are open and accepting fitting appointments. Club Champion fits, sells and builds custom golf clubs using brands that include Callaway, TaylorMade, Titleist, Cobra, Fujikura and Golf Pride. The new studios […]
Bridgestone Golf’s latest e6 ball available in February
Bridgestone Golf’s latest version of its e6 ball line will feature what the company says is a with larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance. The two-piece ball will be available beginning Feb. 26 at a retail price of $21.99 per dozen. The new design, according to […]
Wall Street’s late-year Bull Run on golf stocks
Golf industry stocks continue to receive late-year interest on Wall Street. Titleist/FootJoy parent Acushnet Company and Callaway Golf today each hit 52-week highs. The Acushnet Company traded as high as $41.17 before closing at $41.04; Callaway reached a high of $24.49 before it closed at $24.24. The high-water marks could reflect a strong overall market, […]
No ego, just performance with Tour Edge Golf’s Hot Launch 521 series
For more than three decades, Tour Edge Golf has created some of the better game improvement clubs on the market, with products such as Hot Launch drivers, metals, hybrids and irons. The company’s latest versions of game improvement design and technology – the Hot Launch 521 series – take the game improvement category up several […]
Zero Friction debuts Ultra Tac Golf Glove
Zero Friction has introduced the Ultra Tac Golf Glove, which the company says is designed to produce more torque for extra distance. Like all of its compression gloves, Zero Friction says the Ultra Tac glove molds to a player’s hand for a guaranteed fit to deliver better precision, flexibility and comfort. Silicone is placed in […]
Golf Pride introduces Concept Helix grip system
Golf Pride is helping golfers easily replace their grips with the introduction of its new Concept Helix grip installation system, which the company says provides a hassle-free way to install new grips on clubs. Golf Pride says the Concept Helix grip system features a proprietary formula grip with a unique texture pattern and comfortable feel, […]
FTC clears the way for Callaway Golf/Topgolf merger
Callaway Golf appears to be a step closer to closing on its agreement to acquire all of Topgolf. The FTC has granted antitrust clearance for Callaway Golf’s acquisition of the remaining part of Topgolf International that it doesn’t own. Callaway Golf and Topgolf this past October agreed to merge in an all-stock transaction worth approximately […]
Acushnet CEO Maher “comfortable” in company’s capacity to meet demand for Titleist, FootJoy products
Titleist parent Acushnet Company’s post-Covid golf ball production and club output “exceeded what we would typically see,’’ in the third quarter, according to company CEO David Maher. Acushnet’s Ball Plant III and Ball Plant IV, each near the company’s headquarters in Fairhaven, Mass., Maher said, are now operating 24/7. “The way we’re modeling the year […]
Callaway and Topgolf sign merger agreement
In one of the biggest acquisitions in golf industry history, Callaway and Topgolf Entertainment Group today entered into a definitive merger agreement. Under the terms of the agreement, Callaway and Topgolf will combine in an all-stock transaction creating a global golf and entertainment company.The number of shares to be issued is based upon an implied […]