In the midst of the Covid-19 crisis, Titleist and FootJoy parent Acushnet Company has withdrawn its guidance for 2020. Acushnet said it also is suspending stock repurchases due to the Covid-19 pandemic. In a filing today with the SEC, the company said it expects that “disruptions in demand and production’’ will continue to negatively impact […]
Category: Golf Equipment
Go for three times the fun at Reynolds Lake Oconee
Think your game compares with the professionals? Someone will find out by winning the “3 for 4” sweepstakes offered by Reynolds Lake Oconee, between Atlanta and Augusta. It’s a great way to experience one of the Southeast’s top golf destinations, featuring courses by Jack Nicklaus, Tom Fazio, Bob Cupp and Rees Jones. The prize package […]
Acushnet’s Maher: Union Green sub-brand following in Pinnacle’s footsteps
In 1980, the Acushnet Company launched the Pinnacle golf ball brand as a distance companion to premium Titleist ball line. Over the years the Pinnacle brand met several objectives. Among them, compete with – and beat – Spalding’s Top Flite ball brand; and serve value-conscious golfers. “Pinnacle did a nice job complementing Titleist positioning,’’ said […]
V1 Sports unveils V1 Pro Studio for teaching pros and golfers
V1 Sports, creators of video swing analysis software for teaching pros and golfers, has announces the release of V1 Pro Studio, the newest version of its signature software product. V1 Pro Studio is the 11th release of V1 Sports’ video analysis software and what the company calls “a substantial technological leap forward’’ for the pros […]
Bridgestone’s Tour B family built for Tiger Woods and the every man
Bridgestone Golf’s new generation of Tour B golf ball hits retail stores and pro shops today, led the Tour B XS – the ball being played this season by Tiger Woods. http://bridgestonegolf.com Each of the Tour B golf balls (Tour B X, Tour B XS, Tour B RX and Tour B RXS) appeals to a […]
SeeMore Putter Company’s new RST Plumber Neck Hosel Line taking putter design to a different plane
In 1998, SeeMore Putter Company Founder Jim Weeks created a revolution in putter design with RifleScope Technology, known by a visible “gun sight’’ on the top line that allows golfers to perfectly set up for repeatable strokes. The late Payne Stewart (1999 U.S. Open) and Zach Johnson (2007 Masters) each won with their Majors with […]
Phil Mickelson to USGA: Don’t “punish” athletes for getting better
Closing on in age 50 and with five Major Championships, Phil Mickelson has earned a spot as one of the PGA Tour’s elder statesman. And although I’m not a big Phil fan, I listen when he talks about equipment and equipment rules, as he did at this week’s AT&T Pebble Beach Pro-Am. Mickelson, the event’s […]
Fujikura new title sponsor of Dustin Johnson World Junior Golf Championship in Myrtle Beach
Shaft manufacturer Fujikura will be the title sponsor of the 5th Annual Dustin Johnson World Junior Golf Championship, set for Feb. 28 – March 1 at TPC Myrtle Beach. The event will host an international field of 90 of the world’s elite junior golfers. “We are honored to welcome Fujikura as a sponsor of the […]
USGA and R&A moving closer to bifurcation of equipment rules
Golf’s self-appointed governing bodies – the USGA and R&A – appear closer to bifurcation on equipment rules, particularly as it impacts golf ball distance. In their Distance Insights Study that is expected to be officially released some time today, the USGA and R&A said they “assess the potential use’’ of a Local Rule option that […]
Golf Pride getting colorful with MCC Teams grip collection
Golf grips aren’t always glamorous, but Golf Pride, the golf industry’s leader in grips and grip technology, is making them colorful. The company is expanding its MCC family of hybrid grips with the new MCC Teams collection. The launch lineup starts with 15 team color combinations, so golfers can represent their favorite teams while on […]