Bridgestone Golf launches VFIT ball-fitting service

Bridgestone Golf, which pioneered golf ball fitting in 2006, has launched a new intiative – VFIT video ball fitting service – that it says provides consumers with the ability to receive an expert person-to-person golf ball analysis anytime, anywhere. The company says VFIT underwent extensive Beta testing this past October. According to Bridgestone Golf, the […]

Gainbridge LPGA hosting Women’s Leadership Summit on Jan. 21

The inaugural Gainbridge LPGA at Boca Rio, Jan. 20-26, will feature the Women’s Leadership Summit presented by Versant Health on Jan. 21. The half-day summit will highlight female leaders from a variety of industries, creating a space to empower women, strengthen skills, build networks and inspire lasting change. The summit, hosted at Boca Rio […]

Let it Snow – Not Ice – on golf courses

As we approach the dog days of Winter – when golf in the Northern states is a rare,  as a double eagle, golfers see almost sunny day as a chance to tee it up. Golf course owners and operators in the Northern states also like sunny winter days. But here’s the caveat: One sunny day […]