Pinehurst Resort Renews Partnership with BMW North America

Pinehurst Resort, host venue for the 2024 U.S. Open, today announcesd the renewal of its exclusive partnership with BMW of North America to provide guests with complimentary access to the latest BMW vehicles during their stays at the resort via the “Guest Drive Program.” Guests of the “Cradle of American Golf” will have the opportunity to explore the beauty of North Carolina’s famed Sandhills region behind the wheel of their preferred “Ultimate Driving Machine.”  Pinehurst Resort’s “Guest Drive Program” is available to all registered guests with a valid driver’s license from 9 a.m. to 9 p.m., Wednesdays through Sundays. The new program features a wide selection of BMW’s newest and most exclusive offerings, allowing guests to experience firsthand the full spectrum of BMW’s technology and class-leading comfort features while carving up scenic roads in their model of choice. Pending available inventory, the 2023 program will also usher in access to BMW’s all-new fully-electric vehicles – the BMW iX Sports Activity Vehicle and the BMW i4 Gran Coupe.


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