Bridgestone Golf today introduced of the “Bridgestone Golf Experience,” which it says is a way bring Tiger Woods and other Bridgestone Tour staff players directly into living rooms, pro shops, and clubhouses. With the Bridgesone Golf Expereince, according to the company, consumers can utilize an augmented reality web application on their smartphones to see and hear Bridgestone Tour Staff members talk about the TOUR B model they play and learn why it might be a good fit for them.
“At Bridgestone we’re all about pushing the envelope of innovation,” said Elliot Mellow, golf ball marketing manager at Bridgestone Golf. “The new Bridgestone Golf Experience is a perfect example of this philosophy – players who try the new web app will be amazed at the quality of the experience while also being directed to the best Tour B model for their game.”
To launch the web app, players can visit bridgestonegolf.com or a retail location that carries Bridgestone products. At select locations a number of additional QR codes will also be available that not only launch the Bridgestone Golf Experience but provide unique content with the company’s staff players that is not otherwise available. Any Bridgestone Tour B dozen box or sleeve can be used to initiate the Experience. Depending on which box or sleeve that is scanned, the company says, a different Bridgestone staff player will appear virtually and talk about the model they play on Tour. The web app allows players to then scroll through all four Tour B models and learn more about them. For the Tour R B X, you get Matt Kuchar; for the Tour B XS, you get Tiger Woods; for the Tour B RX, you get Lexi Thompson; and for the Tour B RXS, you get Fred Couples.
“As the leader in golf ball fitting, Bridgestone is always looking for new ways to improve the consumer experience,” said Mellow. “The new Bridgestone Golf Experience is a fun and novel way for players to learn about the TOUR B lineup from the likes of Tiger Woods himself. The content is unique to the Bridgestone Golf Experience and won’t be available anywhere else.”