High Velocity Elevates The Sports Bar Concept at JW Marriott San Antonio Hill Country & Spa

Many resorts claim to have a “sports bar’’ amenity as part of their food and beverage options, but in reality, most are simply glorified pubs with a few TVs and maybe a pool table or two.

Not so with High Velocity sports bar at JW Marriott San Antonio Hill Country Resort & Spa. Sporting (pardon the pun) 120-foot long HD video walls, a plethora of smaller screens and two Topgolf Swing Suites, High Velocity is the epitome of the adage that everything is bigger in Texas.

How big? Consider that High Velocity has a pair of 95-inch screens and recently replaced its five projectors after each served its life cycle.

“They were on 10 hours per day for five years,’’ said Adam Tyler, the resort’s food and beverage director.

With a menu that goes beyond traditional sports bar food (don’t pass on Crispy Chicken Sandwich or Smoked Brisket Grilled Cheese Sandwich), High Velocity is a difference-maker  in the resort’s F&B portfolio, which includes the San Antonio-centric Cibolo Moon and 18 Oaks steakhouse.  It’s a popular year-round destination for golfers (member and guests) have have completed rounds on the resort’s TPC San Antonio Oaks and Canyons courses. During football season, High Velocity attracts guests and locals thanks to NFL Sunday Ticket. The Dallas Cowboys, not surprisingly, occupy more than one TV.

A Children’s Menu helps drive parents into High Velocity, particularly during rainy Hill Country days. The Swing Suites, with simulator games that range from golf to soccer to zombie dodgeball, draw kids, parents and groups, some of which buy out each suite or even the entire bar.

More restaurants, including sushi and pizza concepts, are in the planning stages, but Tyler knows a successful sports bar  inside a high-end resort is a rare breed.

“You have to have the right size of space because of all the technology that goes into a good sports bar,’’ he said. “You need visually appealing projectors and TVs and Swing Suites, each of which takes up a big footprint. Not every place has the footprint to do it right.’’

High Velocity is proof JW Marriott San Antonio Hill County Resort & Spa definitely has the correct (Texas) size foot.

Photo Courtesy of JW Marriott San Antonio Hill Country Resort & Spa

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