Virgin Hotels New Orleans Taking Reservations for Labor Day Weekend Opening


Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, is now reservations for the brand’s latest property – Virgin Hotels New Orleans. Reservations are currently being accepted for stays starting Labor Day weekend.


Located in the city’s Warehouse District (near the Central Business District), Virgin Hotels New Orleans will join the growing number of new restaurants, galleries and shops in the prospering area. The new-build hotel will feature 238 Chambers (guestrooms), including Grand Chamber Suites and two Penthouses. The 1,097-square foot, Richard’s Flat Penthouse features floor-to-ceiling windows, one master bedroom, a kitchenette and stunning views of downtown New Orleans. The property will offer multiple dining and drinking outlets, including Commons Club, the brand’s centerpiece restaurant, bar and lounge, a rooftop pool and lounge atop the 13th floor and Funny Library Coffee Shop.

“With Virgin Group’s rich history in the music industry and our passion for food and culture, New Orleans is a natural fit for the expansion of the Virgin Hotels brand,” said James Bermingham, CEO of Virgin Hotels. “Each of our hotels are rooted in the communities we serve, and Virgin Hotels New Orleans is no exception. We’re inspired by the city’s vibrant culture and have created a hotel that celebrates the local art, design and music in a uniquely Virgin way.’’

Through neighborhood-centric influences, Virgin Hotels New Orleans tells the story of its locale.The property will incorporate a Southern residential feel while combining colorful, tropical architectural motifs with Virgin’s signature style of fun and smart design.

The Chambers will feature Virgin Hotels’ signature layout with two distinct spaces. The Dressing Room includes a full vanity, makeup desk with a well-lit mirror, an extra-large shower with a bench completed with Red Flower toiletries and a closet for two. The Lounge features the brand’s patented ergonomically designed lounge bed, complete with a bullion fringe trim, a red SMEG® mini-fridge stocked with street-priced comforts, a High-Definition TV, yoga mat, and a cafe worktable with rattan base and tempered glass placed in front of a cozy built-in window seating offering city views.

Designed to make the best use of space and promote privacy for guests, each chamber is separated by a pair of paneled doors, a nod to French doors as commonly seen in New Orleans design and offering a more residential look.

Ample outlets for smartphones, laptops, or other electronic devices are found in various areas of the Chambers. All feature custom lighting on sensors that automatically illuminate when guests move. Additional amenities for pets will be available in the Chambers. The Chambers have integrated tech capabilities, including controlling lighting, thermostats, TVs, and order room services directly via the mobile app, Lucy.

Commons Club will anchor the hotel’s main entrance and is designed to feel like a “members only” experience that’s open to all.

The hotel will also feature a fitness center, open 24 hours a day, and over more than 10,000-square feet of flexible meeting and event space.

Virgin Hotels New Orleans joins Virgin Hotels’ rapidly expanding roster, including Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, and Virgin Hotels Las Vegas. It will be followed by Virgin Hotels New York later this year and Virgin Hotels Miami and two overseas projects in development in Edinburgh and Glasgow in 2022 and beyond.


Photo Credits: Virgin Hotels

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