The Goodtime Hotel – the first collaborative lifestyle hotel brand from David Grutman of Groot Hospitality and Pharrell Williams – has officially opened its doors on Miami Beach‘s Washington Avenue and 6th Street. The 266-room property promises an escapist, “transportive’’ atmosphere through its reimagined Art Deco aesthetic, which unwinds over nearly 100,000 square feet of public space. The Goodtime Hotel opens for guest stays on April 15.
Grutman and Williams worked alongside the real estate developers Michael Fascitelli and Eric Birnbaum of Imperial Companies who assembled, and ultimately developed, the full square block between 6th and 7th Streets on Washington Ave.
“My first hotel needed to break the mold,” Grutman said. “I wanted to provide the 360-degree Groot Hospitality experience that our other venues are known for, but I also wanted to add more. This is about providing a getaway within a town that’s already known as a vacation spot. When you arrive at the hotel, and walk through our doors, it becomes a full-on experience.’’
The Goodtime Hotel stands in a central, historic section of South Beach. It features a corrugated facade, airy atrium entryway, hand-painted hothouse murals and Deco plasterwork recall the opulence and nostalgia of a time gone by, but this building has been entirely designed for modern travelers’ tastes. Many rooms hold direct views east to the Atlantic Ocean – or west to Biscayne Bay.
The Goodtime will also be home to F&B options and retail. Grutman’s Strawberry Moon, a restaurant and 30,000 square foot pool club, will serve classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside and poolside.
Photo Credit: The Goodtime Hotel