Titleist and FootJoy parent The Acushnet Co., is planning a five-year, $120 million investment in its golf ball operations and what it calls “precision manufacturing capabilities.’’ Acushnet Co., CEO David Maher said the investment will enhance speed and efficiency of golf ball operations and stretching the company’s custom ball capabilities.
The Acushnet Co., operates two golf ball plants near its headquarters in Fairhaven, Mass., one in Thailand and a comprehensive custom ball operation here in New Bedford, Mass.
“As I look back at sort of the cadence of investment we make in the business, you would imagine these businesses require ongoing and sustaining investment,’’ Maher said.
“In the ‘90’s, we built ball Plant Two. In the 2000’s, we built ball Plant Three. In 2010 or so, we built ball Plant Four. So, we have a history of, from time-to-time, making significant investment in our operations. And while we won’t get into the specifics of where the investment is to be targeted, it reflects, for us, a generational step forward. When we look back over time, this is something that’s been very consistent with how we’ve always thought about the ball business.
Maher said this is the “right time,’’ from an allocation standpoint, and given the investments the company has made in other areas, for another major investment in its golf ball operations.
“It’s also incredibly exciting as we continually look around for new technologies and advancements to introduce in our business.’’