Plunge Beach Resort, the terrific beachside boutique hotel in Lauderdale-By-The-Sea, Fl., has named Michele Leyden as Director of Sales. Leyden, who has more than three decades of hotel industry experience, is responsible for planning and directing sales force activities to maximize profit from all segments of the market.
As she assumes her new role as director of sales at Plunge Beach Resort, Leyden will be responsible for targeting, soliciting and cultivating business within the transient leisure market segment, with efforts directed toward building business relationships with key consortia and Plunge Beach Resort partners securing room, suite and beach bungalow revenue. Leyden will also oversee all beach wedding and small meeting bookings.
Plunge Beach Resort is a low-key, property that features 163 rooms and one- and two-bedroom suites. The resort has three onsite dining options, two pools, a fitness center, and a roster of unique monthly programming.
Photo Credits: Plunge Beach Resort