New Titleist Tour Speed ball now at retail

The Acushnet Company’s new Titleist Tour Speed golf ball hits retail shelves today with what the company says is a new high-speed core formulation combined with Titleist’s “fastest’’ ionomer casing layer to deliver maximum speed and low long-game spin. In a rare throw-down, Acushnet says Tour Speed is “faster and longer’’ than Callaway Chrome Soft, Bridgestone Tour B RX, TaylorMade Tour Response, Srixon Z-STAR and Srixon Q-STAR TOUR.

Tour Speed also features a a new 346 quadrilateral dipyramid dimple design and thermoplastic urethane (TPU) cover that is proprietary Titleist golf ball technology.

“Our golf ball scientists and engineers have gone to extraordinary lengths in the development of Tour Speed – testing numerous core formulations and aerodynamic patterns, while formulating and analyzing hundreds of TPU cover blends,’’ said Michael Mahoney, vice president, Titleist Golf Ball Marketing. “We have made every investment necessary in these new technologies, including a significant expansion of our manufacturing facility and process.”

The Titleist Tour Speed golf ball, which retails for $40 per dozen, is the final version of EXP•01 ball, which was test-marketed this past fall.

Photo: The Acushnet Company


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