After what it calls “careful consideration’’ and with guidance from health authorities and industry stakeholders, Reed Exhibitions announced today that the PGA Fashion & Demo Experience, originally scheduled for Aug. 18-19, 2020, at the Venetian Resort Las Vegas, will instead facilitate business connections through a series of digital programs starting in June with additional online offerings continuing throughout 2020.
The new platforms, Reed said, “will aid the golf industry by helping to connect buyers and exhibitors’’ leading up to the 2021 PGA Merchandise Show, Jan. 26-29, 2021, at the Orange County Convention Center in Orlando. So, in that regard at least, Reed Exhibitions is planning on the annual Orlando show. How it will be conducted – and how it might look – in a post Covid-19 world remains to be seen.
“Our top priority is to ensure the health and safety of the golf community at PGA Show events. We are simultaneously steadfast in our dedication to help support the golf industry right now,” said PGA Golf Exhibitions Event Vice President Marc Simon. “In partnership with the PGA of America, we will introduce details soon regarding a number of virtual and digital options to help connect and re-engage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”
Reed Exhibitions also announced today a contribution on behalf of PGA Shows to the Golf Emergency Relief Fund, established to provide short-term assistance to workers in the golf industry who are the backbone of the sport and face significant financial hardship.