Carnival Cruise Line has launched a new marketing campaign, “The Fun Ones,” that it says celebrates the “playful spirit’’ of Carnival’s guests, how they choose fun, and the unique bond they have with their fellow cruisers who are “shamelessly true to themselves.”
An evolution of the brand’s Choose Fun campaign that launched in 2018 and introduced Shaquille O’Neal as the company’s Chief Fun Officer, the Fun Ones, created in tandem with advertising agency of record Anomaly. Carnival says it showcases those guests who embrace life by being their most fun-selves on board.
Combining vibrant imagery with tag lines such as, “The Fun Ones Plan for No Plans” and “Choose a Vacation as Fun as You,” Carnival says the campaign conveys the everyone-is-welcome atmosphere that attracts nearly six million guests annually and how they make vacations more fun.
This message is delivered in out-of-home elements along with 15-, 30- and 60-second commercials airing in key markets such as Los Angeles, Dallas, Atlanta, Tampa, Houston and Orlando on television and radio, as well as national digital properties, including YouTube and Hulu.
“We all have a ‘Fun One’ in our lives – someone we love to be around or want to be like and this campaign showcases the exuberant spirit of our guests who truly make a Carnival cruise a vacation like no other,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “When consumers see the new spots, they will recognize the ‘Fun One’ in their lives and be inspired to have that fun together on a Carnival cruise.”