W South Beach adds to sales team

W South Beach has added to its sales leadership team with the appointment of Dean Peters as director of sales and marketing and Christine Judson as director of group sales at the 408-room luxury hotel.

Peters brings more than 28 years of leading hospitality experience to W South Beach.  In his new role, Peters oversees all sales and marketing efforts, including leisure, entertainment and business travel, catering and group sales, digital and creative marketing efforts, branding initiatives, strategic partnerships, advertising, and media efforts.

Dean Peters

Most recently, Peters served as area sales leader for 15 Marriott managed properties in Miami and Marco Island, Fla.

With more than 10 years of experience, Judson will oversee all group sales efforts for W South Beach.  Most recently, Judson served as senior sales manager for The Ritz-Carlton, South Beach and Ritz-Carlton Bal Harbour, Miami.  Prior experience includes sales management positions with Ritz-Carlton and Marriott International at The Hotel Arts Barcelona, Penha Longa Resort in Sintra, Portugal and Vila Sol Algarve, a Renaissance Spa and Golf Resort. 

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