AIC Hotel Group, Woodward debut Woodward Riviera Maya

AIC Hotel Group, best known for its all-inclusive hotel experiences, and Woodward, a leader in the youth culture action and lifestyle sports movement, recently hosted the Grand Opening of the new Woodward Riviera Maya at Hard Rock Hotel Riviera Maya.


The event showcased Woodward Riviera Maya through hands-on action-sport immersive activities in addition to live demonstrations from professional athletes, all set in the tropical setting of Hard Rock Hotel Riviera Maya.

“We’re incredibly excited to partner with Woodward to provide our guests with unique and high energy experiences,” said Frank Maduro, vice president of marketing for AIC Hotel Group. “Woodward’s passion for empowering youth and incorporating family into wellness aligns with Hard Rock’s mission to create lasting vacation memories for all who visit our dynamic properties.”


A line-up of professional athletes was headlined by famed skateboarder Tony Hawk.

Tony Hawk

“As a youth inspired community, Woodward is more than a camp because it makes sport more creative, social, and culturally motivating for kids of all ages,” said Jody Churich, executive vice president and chief operating officer of Woodward. “We’re thrilled to partner with the all-inclusive Hard Rock Hotels to bring Woodward to Riviera Maya for both Hard Rock Hotel guests and the local community to be able to participate in, and be empowered by, the Woodward experience.”

The event also showed off Woodward’s first international location and first place in the world to meld the benefits of an all-inclusive resort stay with lifestyle sports. The facility’s variety of programs cater to all skill levels and provide opportunities for teambuilding activities.

Woodward Riviera Maya includes a dedicated interactive digital media space where GoPro cameras can be checked out for participants to document their experience. Guests can check out GoPro cameras for up to 48 hours, then return with their footage to curate the content and create edits of their experiences and adventures at the resort. With experts on site to advise and facilitate, the GoPro Lab helps guests capture and create the memorable moments from their stay so they can relive them for a lifetime.

The digital media program also encompasses Hard Rock’s signature Music Lab, which is divided into three unique classes – Jam Band, Spin Session and RockTube – incorporating the brand’s distinct musical namesake into the Woodward experience.

Leave a Reply

Your email address will not be published. Required fields are marked *