Bridgestone Golf launches “Bridgestone Golf Experience” Featuring Tiger Woods and Fred Couples

 Bridgestone Golf today introduced of the “Bridgestone Golf Experience,” which it says is a way bring Tiger Woods and other Bridgestone Tour staff  players directly into living rooms, pro shops, and clubhouses. With the Bridgesone Golf Expereince, according to the company, consumers can utilize an augmented reality web application on their smartphones to see and […]

Full Swing Partnering with KemperSports to Provide Golf Simulators and Launch Monitors

 Full Swing today announced a partnership with golf course management company KemperSports. As part of the partnership, Full Swing will provide golf simulator and launch monitor technology to KemperSports’ clients and properties across the country to drive deeper customer engagement. The Full Swing leadership team will also serve as a technology advisor to KemperSports, integrating […]

Callaway Golf Says Topgolf’s Funding Needs “Significantly Lower” Than Expected

When Callaway Golf and Topgolf merged in March 2021, Callaway bean counters estimated funding needs for its golf entertainment division to be approximately $325 million. As of year-end 2021, however, Callaway Chief Financial Officer Brian Lynch said Topgolf’s need for funding was “significantly lower’’ due to its faster than expected recovery and strong 2021 performance. […]

Arccos Golf Expands Partnership with TaylorMade Golf

 Arccos – a pioneer of big data and Artificial Intelligence for golf – has expanded its  partnership with TaylorMade Golf, providing new club purchasers with the opportunity to receive a free set of Arccos Caddie Smart Sensors, free shipping and a 45-day trial membership to the platform by visiting Arccos says its Arccos Caddie […]

Sea Pines Resort Adds SwingFitAI Club Fittinng to its Golf Learning Center

The fabled Sea Pines Resort—home to three outstanding golf courses, including Harbour Town Golf Links, has taken another step forward in golf amenities with the addition of SwingFitAI Club Fitting to its Golf Learning Center. Developed locally on Hilton Head Island, SwingFitAI is the first artificial-intelligence-powered swing-fitting system in golf. Working with eight cameras recording […]