The Acushnet Company’s new 2023 Titleist Pro V1 and Pro V1x golf balls each made their PGA Tour debut last week at the Sanderson Farms Championship – a week earlier than expected. The company’s tour seeding process for 2023 Pro V1 and Pro V1x had been scheduled to begin this week at the Shriners Hospitals […]
Category: Golf Equipment
Troon, Luxury Included Sandals Resorts and Beaches Resorts, Teaming to Elevate Caribbean Golf Experiences
Troon and the Luxury Included Sandals® Resorts and Beaches® Resorts, are teaming on a new sales and marketing collaboration that will further enhance the resort companies’ marketing strategies and elevate the guest experience across their golf destinations throughout the Caribbean. The partnership will benefit Sandals’ and Beaches’ growing portfolio of golf resorts, including Sandals Ochi, […]
Acushnet Co. CEO David Maher Talks Titleist Equipment Pricing
When they arrive at retail in late September, the new Titleist TSR line of drivers likely will have eight-to-nine percent increase in price. That would put the MAP (Minimum Advertising Price) at around $599 each compared to MAP of $549 that Titleist parent Acushnet Co., put on the original TSi line of drivers it launched […]
Callaway Golf CEO Brewer: Too Early to Determine LIV Golf’s Impact on the Company
Callaway Golf President Chip Brewer told Wall Street analysts this afternoon that it’s still too early to tell if the fight between the PGA Tour and upstart LIV Golf tour will have any impact on his company’s sales or its marketing initiatives. Callaway Golf earlier this summer suspended its endorsement contract with Phil Mickelson, following […]
Bridgestone Golf launches “Bridgestone Golf Experience” Featuring Tiger Woods and Fred Couples
Bridgestone Golf today introduced of the “Bridgestone Golf Experience,” which it says is a way bring Tiger Woods and other Bridgestone Tour staff players directly into living rooms, pro shops, and clubhouses. With the Bridgesone Golf Expereince, according to the company, consumers can utilize an augmented reality web application on their smartphones to see and […]
Golf Pride Officially Opens New Retail Lab in Pinehurst, N.C.
Golf Pride, best known as the world’s top manufacturer of golf grips, has unveiled its new Retail Lab at the company’s Global Innovation Center (GIC) at Pinehurst No.8 in Pinehurst, N.C., The Retail Lab, according to Golf Pride President Jamie Ledford, is the first of its kind and will allow the company to study and […]
Scottie Scheffler Starring in New Golfforever Commercials
GOLFFOREVER at-home golf fitness training system is debuting its new television commercials featuring world-No. 1 golfer Scottie Scheffler. The company says the commercials will who Scheffler golf fitness process that has helped him achieve great heights on the PGA TOUR in 2022, including his four victories and record-breaking prize earnings for a single season (just […]
SkyCaddie Debuts New LX2 GPS Smart Watch
SkyGolf, maker of SkyCaddie rangefinders, is introuding a new wearable technology, the LX2 GPS Smart Watch, which it says is the is the “simplest, most powerful way” to measure yardages. Available to order now ($199.95), the LX2 comes with SkyCaddie’s no-annual-fees Go Play plan and is preloaded with more than 35,000 of SkyGolf’s ground-verified, error-corrected […]
GOLFFOREVER Signs Four-Time PGA Tour Winner Ryan Palmer
GOLFFOREVER – a leading at-home golf fitness training – has signed 18-year PGA Tour veteran Ryan Palmer as its newest brand ambassador. The four-time winner on the PGA TOUR, who has been using GOLFFOREVER since last year to optimize his performance and stay injury free, will appear in fitness training videos in the GOLFFOREVER app […]
Callaway’s Brewer On “New Ground” in Dealing with ELY’s Struggling Stock Price
It’s rare that an executive of a publicly traded company speaks on the record about his or her company’s stock price, but that’s what Callaway Golf president and CEO Chip Brewer did on a May 10 conference call with Wall Street analysts to discuss his company’s Q1 earnings. Despite strong quarterly numbers the past two […]