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“The Dip” goes pink for Breast Cancer Awareness Month.

What started as a coincidental accident and randomly chosen “pink” colored wardrobe choice between The Diplomat Beach Resort’s General Manager Laurens Zieren, his Hotel Manager, and Housekeeping Director, has quickly turned into something more impactful that the Hollywood Beach, Fla., resort has called “Positive Pinkness” at The Dip.

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Recognized on Zieren’s personal Instagram account, along with its own dedicated hashtag #OnWednesdaysWeWearPink, the trendy tradition has quickly gained loyal followers, and is garnering proud smiles by staff and guests alike at the resort each week.

Due to its increasing success, the property this month will host Positive Pinkness in honor of Breast Cancer Awareness month. Positively Pink fundraising efforts will also benefit the local annual Glam A Thon event series, in support of breast cancer awareness. Proceeds from the event will be donated to the Broward Health Foundation and used to provide funding for women battling breast cancer, mammograms, diagnostic testing and special assistance for medication, wigs and other ancillary items.

Photo Credit: Diplomat Beach Resort & Spa

 

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