Myrtle Beach’s peak spring golf season closed with a flourish. The Myrtle Beach golf community, which ranges from Georgetown, S.C. to Brunswick County, N.C., reported that saw a surge in both rounds and revenue in May.
The Grand Strand, one of golf’s more popular destinations, played 306,081 rounds in May, according to data collected by the Myrtle Beach Area Golf Course Owners Association, an increase of more than 10 percent over the same time in 2018. Just as important, the report said courses saw a 17 percent increase in revenue.
“May is one of the most important months on the golf calendar, so we are obviously delighted with increases in rounds and revenue,” said Bill Golden, CEO of Golf Tourism Solutions, the agency responsible for marketing Myrtle Beach as a golf destination. “Myrtle Beach golf courses are in prime condition in May, and we’ve worked tirelessly to promote the virtues of a spring trip.”
Golden said the Myrtle Beach market has already played nearly 1.5 million rounds in 2019, highlighting the area’s enduring popularity to traveling golfers and its appeal to retirees looking for a destination that provides quality and value.
“We are encouraged with how the spring season finished and optimistic moving forward,” said Tracy Connor, president of the MBAGCOA. “Myrtle Beach golf courses will continue to provide the quality, value and service that have helped make the destination so popular, and we look forward to the second half of 2019 being a strong one.’’
With more than 150 partner properties, including courses and package providers, GTS represents Myrtle Beach as a golf destination, providing national marketing initiatives, property specific platforms, and a web-based tee sheet that is central to the area’s golf package industry.
Formerly Myrtle Beach Golf Holiday, GTS also operates eight tournaments that attract more than 5,000 players from across the globe and help grow the game. The GTS tournament division runs the PlayGolfMyrtleBeach.com World Amateur Handicap Championship, the Dustin Johnson World Junior Golf Championship, Palmetto High School Golf Championship, Veterans Golf Classic, Preseason Classic, March Championship, Calabash Cup and the Myrtle Beach Fall Classic.
Feature Photo: Arrowhead Cypress (Golf Tour Solutions)