Loews Hotels announced today that it has revamped its legacy kids program with the launch of Loews Loves Families, focusing on kids of all ages, from infants to teens. Beginning this summer, Loews Loves Families will elevate the experience for the entire family, parents and children alike, with a tiered rollout throughout 2019.
Loews Loves Families will focus on the three pillars of Comfort, Imagination, and Exploration, aiming to provide engaging experiences that can be shared among different generations.
“As a leading family-friendly Miami resort, we understand that family needs and anticipations continue to evolve,” said Alex Tonarelli, Managing Director for Loews Miami Beach Hotel. “Our goal is to meet those needs, exceed expectations and inspire parents and children to experience travel together. Loews Loves Families draws inspiration from the ways families interact, allowing us to curate memorable, engaging experiences for all.”
Loews Loves Families’ distinctive pillars are designed to focus on different audiences and attend to their unique needs. The Comfort pillar offers convenience and peace of mind, especially for new parents and young children (ages 0-3). The Imagination pillar dreams up opportunities for parents and children (ages 4-10) to open their minds, unleash creative potential, and create memorable shared experiences. The Exploration pillar encourages a spirit of independence and discovery with programming for ‘tweens and teens (ages 11-15) to enjoy on their own.
With a phased approach in developing Loews Loves Families across properties, parents and children can expect new programming, elevated food and beverage experiences and new partnerships to be announced later this year. Here are some ways “Loews Loves Families” can be enjoyed now at Loews Miami Beach Hotel:
• Leave it to Loews – printed list of amenities available at Loews Miami Beach Hotel, upon request, that offers conveniences for families from bottle warmers to outlet covers to everyday necessities. Leave it to Loews has everything families may need while traveling. Items include: baby bath tubs, pack and play cribs, nightlights, foam corner bumpers, electrical outlet guards and other family-friendly necessities.
• Checking in – new arrival experience for each age group, from welcome amenities such as Miami-inspired toys to free scoops of locally-churned Azucar Ice Cream and our new Loews traveler pin for kids ages 4-10, Loews is changing the way kids, teens and tweens check in to hotels.
• Congrats. You made it! – Loews Miami Beach Hotel recognizes that parents of younger kids have been through a lot to get to our hotels; we want to help celebrate those victories by offering 25 percent off an appetizer at any of its food and beverage outlets, including Bar Collins restaurant and lounge, in addition to the hotel’s poolside outlet, Nautilus.
• Tween/Teen Supper Club – piloting at Loews Miami Beach Hotel, resorts are inviting tweens/teens to join their peers for a shared culinary experience, without their parents.
To jump start summer travel and celebrate Loews Loves Families, Loews Hotels invites parents to book their next getaway with the Family Road Trip package. Starting today until Sept. 30, 2019, guests can book a stay at a Loews Hotels property through the Family Road Trip package and receive a second guest room at 50 percent off, complimentary breakfast for up to two children, a $30 food and beverage credit and complimentary parking for convenience.
Located in the heart of South Beach’s vibrant Art Deco District, Loews Miami Beach Hotel features of 790 guestrooms, four restaurants and lounges, including Preston’s Market, Miami Joe Coffee Co., Bar Collins and Nautilus, in addition to the great Lure Fishbar. Guests can get VIP treatment at SOAK Cabanas & Daybeds, with adult-only cabana options, or recharge at exhale Spa. Additional amenities include a Kids Club, fitness center, premium shopping at Splash and Splish boutiques and 65,000 square feet of indoor/outdoor function space, accommodating groups of 10 to 2,700 guests.
Photo: Loews Miami Beach Hotel