Aroma360, a global leader in the trending scent marketing industry, has added Mr. C Hotels to its international roster of luxury hospitality clients.
Mr. C Hotels, the boutique hotel concept launched in 2011 by Ignazio and Maggio Cipriani – fourth generation of the family internationally renown for its iconic restaurants, landmark banquet spaces, clubs, and residences – collaborated with Aroma360 on an original scent experience for its two East Coast properties – Mr. C Seaport in Lower Manhattan and the new Mr. C Coconut Grove in Miami.
“Mr. C is one of the most exciting brands in the hotel industry at the moment. Aroma360 and Mr. C share a common dedication to thoughtful and detailed experiences,” said Aroma360 Founder and Chief Aromachologist
”Aroma360 is excited to have been chosen as the scent partner for these two elegant, innovative properties.
The signature scent, which will be diffused in each hotel lobby as well as select additional areas throughout each property, was selected to further define and enhance the identity and guest experience of the growing Mr. C brand.
The scent, developed by Abassi, features notes of Sparkling Bamboo, White Ginger, Italian Bergamot, Jasmine, Lilac, Vetiver, Sandalwood and Amber.
“The most definitive aspect of a hotel experience is the memory that lives with the guest when they return home. Through the strong association between scent and memory, every positive aspect of the guest experience is enhanced through the power of scent,“ Abassi said. “Extensive research and numerous studies have proven that scent is highly effective at defining a brand or experience, encouraging sales and establishing customer loyalty.”
Among other hospitality lifestyle properties that feature professional scenting by Aroma360 are Four Seasons Hotels & Resorts and Atlantis Paradise Island. Aroma360’s new luxury scenting showroom in Miami’s Wynwood Arts District.
Feature Photo: Mr. C Miami (James McDonald)