Charlestowne Hotels has added The Cove of Lake Geneva (Wis.) to its growing portfolio of managed properties. The Cove is Charlestowne’s first property in Wisconsin and second in the Great Lakes region. This 222-room all-suite condominium resort is specifically geared towards families, conferences and events, with specialty group accommodations for leisure and corporate travelers.
“Across our portfolio, we’ve seen a significant rise in travel to smaller, yet active, destinations like Lake Geneva, making The Cove a natural addition to our management group,” said Michael Tall, president and COO of Charlestowne Hotels. “This area is already a celebrated destination for closer drive markets like Milwaukee, Chicago, and Madison. In partnership with the resort’s ownership team, our goal is to broaden awareness for The Cove, and the charming destination of Lake Geneva, among nationwide travelers.”
More than half of Lake Geneva visitors arrive from within Wisconsin or a neighboring state. To generate demand from other parts of the country, Tall said Charlestowne will initiate marketing and revenue efforts that target new audiences through website and booking engine optimization, geo-targeted paid media campaigns, and engagement-focused social media presence.
The Cove is situated in a versatile destination that mirrors many of the secondary cities where Charlestowne’s properties thrive. Tall said the Charlestowne team will build a comprehensive getaway experience that engages a wide range of travelers and leverages Lake Geneva’s best attributes and myriad of attractions.
Photos: Charlestowne Hotels