Beginning this month, iPic members and moviegoers can elevate their popcorn with Questlove’s new line of SNEAKIES popcorn seasonings, developed as part of his Popcorn Collection, exclusively for Williams-Sonoma, and are now making their debut at iPic Theaters around the country.
Questlove is the musical director for The Tonight Show Starring Jimmy Fallon, where his Roots crew serves as house band.
To announce the launch of his Popcorn Collection, Questlove filmed an on-site “trailer” for his SNEAKIES at iPic Fulton Market in New York City. Here’s a look: https://www.youtube.com/watch?v=LGJjvFbVzr0.
“Ever since I can remember, I’ve loved going to the movies. But what’s the movies without popcorn, and what’s popcorn without popcorn flavoring?” said Questlove, who is the drummer and co-founder of The Roots and culinary entrepreneur.
SNEAKIES come in a variety of flavors, including Truffle Parm Rosemary, Lemon Pepper and Sunday Morning Cereal.
Every iPic Premium Plus ticketholder receives a complimentary pillow and blanket along with free popcorn throughout the film.
iPic has previously partnered with national and international celebrities and chefs in special menu features and culinary enhancements, including Jet Tila of ‘‘Chopped’’ and ‘’Iron Chef America’’; ‘‘Top Chef’’ competitor and World Pizza Championships winner Elizabeth Falkner; Phil Rosenthal of Netflix series ‘‘Somebody Feed Phil’’; and Border Grill’s Mary Sue Milliken.
Photos: The Gab Group