The Nicklaus Companies, based in Palm Beach Gardens, Fla., today announced two strategic executive appointments to fuel additional growth in its key business units of golf course design and marketing.
Nicklaus Design has named Tommy Hearden as its newest Business Development Associate to expand the company’s market research initiatives and new business opportunities. Nicklaus Brands, the worldwide licensing business launched in 1962, has named Mike Zausmer as Marketing Manager and Director of Business Development, relocating to New York – the business center for Nicklaus Executive Chairman, Howard Milstein’s expanding portfolio of golf companies.
“Our greatest assets are our people and our brand,” said Nicklaus CEO, John Reese. “As our company continues to expand in domestic and international markets, services and products, it is crucial to have personnel in place to assure the Nicklaus name remains at the forefront in each category. Tommy and Mike create assurance that standard is executed across markets and business lines with our customers.”
Hearden is charged with expanding Nicklaus Design’s North American footprint to influence and grow the company’s domestic portfolio. He will be primarily responsible for national market research and lead generation, championing the firm’s unique capabilities in renovation, redesign, new course design and turnkey development. Meanwhile, Zausmer recently transferred from the Nicklaus Companies’ headquarters to establish a satellite office in Manhattan, at Milstein’s Emigrant Bank building. He will work cross-functionally with Milstein’s other golf properties to identify and execute new business opportunities for the Nicklaus lifestyle brand expansion.
The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of golf products and services. Nicklaus-branded products have been marketed worldwide since 1962. The Jack Nicklaus and Golden Bear-branded lifestyle collection of products includes apparel; headwear; ice cream; restaurants; beverages; beverageware; wine; home appliances; hosiery; and golf equipment.