The Beauty and The Beeeef opening this month in Wellington, Fla.

South Florida’s burger invasion soon will extend to western Palm Beach County.  The Beauty and The Beeeef  – whose motto is “good food brings people closer and makes you feel better, one burger at a time,  is set to open its first U.S. location later this month at The Mall at Wellington Green in Wellington.

“We’re just three guys from Montreal who are sick of the cold,” said owner and restaurateur, Sam Salah. “We’re ready to enjoy South Florida and share our passion for comfort food, cocktails, and culture. Palm Beach County has terrific energy, and we know The Beauty and The Beeeef will be a nice complement to an already awesome area.”

The Beauty and The Beeeef’s menu will feature a selection of globally-inspired flavors, including salads, grilled burgers and gourmet sandwiches, and more than 20 varieties of poutine, which is arguably the largest selection south of Montreal. Happy Hour will be Monday through Friday, 4 p.m. to 7 p.m., and features beer, sangria, and handcrafted cocktail specials.

Salmon Poke Bowl

Open daily for lunch and dinner, The Beauty and The Beeeef will have a guest capacity of 299, including alfresco dining. The floor plan has an industrial vibe with a mix of warm fabrics coupled with funky street art murals with a rock n’ roll flavor.

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