Lime Fresh Mexican Grill, a South Florida-born fast-casual Mexican restaurant concept, plans to open seven new locations in the next 24 months. This will include restaurants in Palm Beach Gardens, Midtown Miami, North Miami, Dania Beach, West Palm Beach, Aventura and Brickell. In May, the Palm Beach Gardens location (on Northlake Boulevard) will be the first to open in the new store roll-out.
Recently purchased by EverFresh Endeavors LLC, Lime Fresh Mexican Grill features Mexican-inspired dishes made with quality ingredients sourced daily from local vendors and prepared without the use of microwaves or freezers. The restaurant currently has six locations throughout South Florida (Downtown Dadeland, West Kendall, Doral, Pembroke Pines, Plantation and West Boca Raton), plus two on-campus locations at the University of Miami and Texas A&M University.
In 2004, LIME opened its first location with an 800-square-foot store on Alton Road in South Beach.
EverFresh Endeavors, based in Fort Lauderdale, is comprised of an impressive team of industry veterans. CEO Joey Belmont has executed the sale, lease and buildout of more than 50 restaurants and understands the importance of franchisee quality, brand management and location selection.
COO Mike Outlaw brings 25 years of experience in the restaurant industry, holding positions spanning from VP of Operations at Compass, PLC to VP of Ops at Hard Rock Café. At Hard Rock, he oversaw the operations of 78 locations. Outlaw oversees the operations at Lime’s locations.
CMO Nick Castaldo has more than 30 years of experience in the chain restaurant industry and is responsible for LIME’s branding, marketing, and public relations. He was an equity partner and member of the founding management team of Anthony’s Coal Fired Pizza and served as President, Senior Vice President/Chief Marketing Officer and Board Member for 12 years. He also served for eight years as President of Pollo Tropical, a Miami-based, fast-casual restaurant chain and held executive positions at a number of industry-leading restaurant corporations.
“The Lime brand stands out from the other fast-casual concepts because it is service driven and features the best and freshest ingredients,” Belmont said. “Lime fanatics crave our unique offerings because we serve real, freshly-made-to-order food accompanied by an enthusiastic staff that really enhances the guest experience. LIME is edgy yet friendly, and we have built a laid-back culture with a focus on flavor and fun.”