Salamander Hotels & Resorts is giving the gift of music and free nights through its new Summer Nights Sale, which is available across its collection of luxury resorts and hotels in Virginia, Florida and Louisiana.
On April 5, the luxury hotel company founded by Sheila Johnson is launching what it calls a “pre-summer sale’’ that includes a complimentary night as part of a three- or four-night stay. Guests will also receive a $15 iTunes credit upon check-in to help curate their own summer playlists. The sale ends on April 21 and is valid for stays from May 1 through September 30, 2017.
Johnson, a former music teacher and concert violinist who also co-founded Black Entertainment Television, has translated her love of music into her hospitality company by developing unique live concert venues. Earlier this month, for example, Toby Keith played to a crowd of 14,000 on the driving range at her Innisbrook Resort in Tampa Bay as part of the PGA Tour’s Valspar Championship.
As part of the promotion, Salamander has even created its own Summer Playlist which relates classic summer tracks to each of its destinations. Drawn from Billboard’s Top 30 Summer Songs, the playlist is available on Salamander’s website.
Salamander’s growing portfolio includes the Salamander Resort & Spa in Middleburg, Va., and three renowned golf resorts in Florida: Innisbrook in Tampa Bay, Reunion in Orlando and Hammock Beach in Palm Coast. A fourth Florida resort, The Henderson recently opened in Destin. This year the company will open two luxury urban hotels: NOPSI Hotel New Orleans and Hotel Bennett in Charleston, S.C.