Best Western Hotels & Resorts is celebrating the holidays with a special promotional offer. Members of the brand’s loyalty program, Best Western Rewards (BWR) will be rewarded with a $10 travel card for every stay between Nov. 28 and Jan. 29, 2017. bestwestern.com/winter.
All BWR guests, regardless of membership level, are eligible to participate. There are no limitations to the number of stays guests can complete during this period.
“Best Western is excited to celebrate this season of giving by giving back to our loyal customers,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “This offer provides our guests with tangible rewards in an easy and timely manner. What a better way to show we value our customers than by giving them rewards that can be used during the busy holiday months.”
Dowling said new program provides easily-redeemable rewards without the limitations common to other rewards programs. Dowling said BWR’s new tagline – Go Get Rewarded– illustrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. BWR’s brand refresh dovetails off of Best Western’s larger brand refresh launched in 2015, which was designed to contemporize the brand and broaden its appeal to the next generation of travelers.